{"id":7572,"date":"2019-11-21T09:35:19","date_gmt":"2019-11-21T12:35:19","guid":{"rendered":"http:\/\/www.comuna13online.com.ar\/?p=7572"},"modified":"2019-11-21T09:35:19","modified_gmt":"2019-11-21T12:35:19","slug":"claves-de-la-nueva-ley-de-gondolas","status":"publish","type":"post","link":"https:\/\/www.comuna13online.com.ar\/?p=7572","title":{"rendered":"Claves de la nueva Ley de G\u00f3ndolas"},"content":{"rendered":"<p><strong>El La C\u00e1mara de Diputados dio ayer media sanci\u00f3n por unanimidad al proyecto de ley de G\u00f3ndolas que busca regular la competencia de marcas en las g\u00f3ndolas de los supermercados.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7573\" data-permalink=\"https:\/\/www.comuna13online.com.ar\/?attachment_id=7573\" data-orig-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a1.jpg\" data-orig-size=\"678,452\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"20191121a1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a1-657x438.jpg\" class=\"alignnone size-full wp-image-7573\" src=\"http:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a1.jpg\" alt=\"\" width=\"678\" height=\"452\" srcset=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a1.jpg 678w, https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a1-657x438.jpg 657w, https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a1-272x182.jpg 272w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>La Ley de G\u00f3ndolas tiene como objetivo regular la competencia de marcas en los supermercados con el fin de impedir conductas monop\u00f3licas y mayor acceso a las peque\u00f1as marcas.<\/p>\n<p><em>\u00abUna iniciativa que tiene como objetivo fomentar la competencia en los supermercados y frenar conductas abusivas por parte de las grandes empresas que tienen una posici\u00f3n dominante en el mercado\u00bb<\/em>. explic\u00f3 H\u00e9ctor Polino, de Consumidores Libres.<\/p>\n<h3><strong>Principales claves de la Ley de G\u00f3ndolas:<\/strong><\/h3>\n<ul>\n<li>Busca promover la competencia y que las grandes empresas no llenen la g\u00f3ndola con sus productos, para evitarlo, ning\u00fan producto de una marca podr\u00e1 superar el 30% del espacio en la g\u00f3ndola que comparte con productos iguales o similares.<\/li>\n<li>En las g\u00f3ndolas y en las islas de exhibici\u00f3n y hasta en los exibidores m\u00e1s cercanos a las cajas,\u00a0 debe haber un 50% como m\u00ednimo de productos de pymes .<\/li>\n<li>Los supermercados deben ofrecer al menos cinco proveedores de un mismo producto por g\u00f3ndola.<\/li>\n<li>La nueva norma tambi\u00e9n regula los sitios de ventas virtuales de los supermercados.<\/li>\n<li>Proh\u00edbe el alquiler de espacios preferenciales en g\u00f3ndolas o locaciones virtuales, se considera una \u00abexclusi\u00f3n anticompetitiva\u00bb.<\/li>\n<li>Los productos de menor valor no pueden ser ubicados en sectores de escasa visibilidad, deben ser situados \u00abuna altura equidistante entre el primer y \u00faltimo estante\u00bb de la g\u00f3ndola.<\/li>\n<li>En los sitios virtuales de las cadenas los productos de menor valor deber\u00e1n publicarse \u00aben la primera visualizaci\u00f3n de productos de la categor\u00eda en cuesti\u00f3n\u00bb.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">El La C\u00e1mara de Diputados dio ayer media sanci\u00f3n por unanimidad al proyecto de ley de G\u00f3ndolas que busca regular la competencia de marcas en las g\u00f3ndolas de los supermercados. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.comuna13online.com.ar\/?p=7572\" title=\"Claves de la nueva Ley de G\u00f3ndolas\">[&#8230;]<\/a><\/div>\n","protected":false},"author":1,"featured_media":7574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[176],"tags":[210,177,246,250],"class_list":{"0":"post-7572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-defensa-del-consumidor","8":"tag-comercio","9":"tag-defensa-del-consumidor","10":"tag-h1","11":"tag-h2"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a.jpg","uagb_featured_image_src":{"full":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a.jpg",1030,438,false],"thumbnail":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-150x150.jpg",96,96,true],"medium":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-678x288.jpg",678,288,true],"medium_large":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-768x327.jpg",768,327,true],"large":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a.jpg",1030,438,false],"1536x1536":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a.jpg",1030,438,false],"2048x2048":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a.jpg",1030,438,false],"mh-magazine-slider":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a.jpg",1030,438,false],"mh-magazine-content":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-678x381.jpg",678,381,true],"mh-magazine-large":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-678x438.jpg",678,438,true],"mh-magazine-medium":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-326x245.jpg",326,245,true],"mh-magazine-small":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-80x60.jpg",80,60,true],"sow-carousel-default":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2019\/11\/20191121a-272x182.jpg",272,182,true]},"uagb_author_info":{"display_name":"Comuna13","author_link":"https:\/\/www.comuna13online.com.ar\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"El La C\u00e1mara de Diputados dio ayer media sanci\u00f3n por unanimidad al proyecto de ley de G\u00f3ndolas que busca regular la competencia de marcas en las g\u00f3ndolas de los supermercados. 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