{"id":11295,"date":"2020-08-31T02:24:00","date_gmt":"2020-08-31T05:24:00","guid":{"rendered":"http:\/\/www.comuna13online.com.ar\/?p=11295"},"modified":"2020-08-30T14:28:46","modified_gmt":"2020-08-30T17:28:46","slug":"rescatate-la-primera-campana-de-concientizacion-creada-por-los-vecinos-de-un-barrio-popular","status":"publish","type":"post","link":"https:\/\/www.comuna13online.com.ar\/?p=11295","title":{"rendered":"#RESCATATE: la primera campa\u00f1a de concientizaci\u00f3n creada por los vecinos de un barrio popular"},"content":{"rendered":"\n<p><strong>Una iniciativa lanzada en el marco de la pandemia del coronavirus por el Ministerio de Desarrollo Humano y H\u00e1bitat porte\u00f1o, impulsada por los vecinos del Barrio 15-Ciudad Oculta.<\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"678\" height=\"381\" src=\"https:\/\/www.youtube.com\/embed\/qF2ViQr1zZA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><p><\/p>\n\n\n\n<p>El Ministerio de Desarrollo Humano y H\u00e1bitat lanz\u00f3 por primera vez una campa\u00f1a de concientizaci\u00f3n creada por los mismos vecinos de un barrio popular.&nbsp;<strong>#Rescatate<\/strong>, comenz\u00f3 esta semana en el Barrio 15 &#8211; Ciudad Oculta, en Villa Lugano, y busca difundir las medidas de prevenci\u00f3n del coronavirus de manera cercana con los vecinos y las vecinas del barrio.<\/p>\n\n\n\n<p>Lo singular de la campa\u00f1a es que su creaci\u00f3n fue con una modalidad participativa. Un equipo de j\u00f3venes del barrio junto al equipo de comunicaci\u00f3n del Ministerio, trabajaron en conjunto en todo el proceso. Se conformaron diferentes mesas barriales donde todos los integrantes fueron part\u00edcipes clave para elaborar la estrategia, los mensajes y la est\u00e9tica de la campa\u00f1a.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"449\" data-attachment-id=\"11297\" data-permalink=\"https:\/\/www.comuna13online.com.ar\/?attachment_id=11297\" data-orig-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b1.jpg\" data-orig-size=\"678,449\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"20200831b1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b1.jpg\" src=\"http:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b1.jpg\" alt=\"\" class=\"wp-image-11297\"\/><figcaption><span class=\"has-inline-color has-white-color\"><\/span><\/figcaption><\/figure>\n\n\n\n<p><strong>\u201cHoy m\u00e1s que nunca necesitamos que el Estado llegue a todos los barrios de la Ciudad para acercar las herramientas de concientizaci\u00f3n y podamos estar presentes en este contexto. Es un gran logro ver c\u00f3mo podemos trabajar de manera integrada con los mismos vecinos del barrio acciones como la campa\u00f1a #RESCATATE que tienen un mismo objetivo: Cuidarnos entre todos\u201d<\/strong>, dijo Mar\u00eda Migliore, Ministra de Desarrollo Humano y H\u00e1bitat de la Ciudad.<\/p>\n\n\n\n<p>En el proceso creativo surgi\u00f3 el uso de la palabra\u00a0<strong>#RESCATATE<\/strong>. La b\u00fasqueda tuvo que ver con encontrar una palabra que tenga que ver con los c\u00f3digos cotidianos del barrio y que logre interpelar a los vecinos con un significado propio. <strong>\u201cRescatate es como un llamador a la toma de conciencia\u201d<\/strong>, aseguran los vecinos.<\/p>\n\n\n\n<p>El arte tambi\u00e9n form\u00f3 parte de la campa\u00f1a y gracias a la recomendaci\u00f3n de los vecinos y vecinas de la mesa surgi\u00f3 el nombre de Federico, un m\u00fasico freestyler que cre\u00f3 rimas para recordarle al barrio que,<em>\u00a0<strong>\u201csi queremos volver a encontrarnos, tenemos que hacer un esfuerzo m\u00e1s y no aflojar ahora\u201d<\/strong><\/em>.<\/p>\n\n\n\n<p>Mar\u00eda Migliore, por su parte, sostuvo\u00a0<strong><em>\u201cLo m\u00e1s lindo para el barrio es que en este proceso de integraci\u00f3n, se sumaron todos los interlocutores locales. De la misma manera que lo hicimos en los procesos de urbanizaci\u00f3n que venimos llevando adelante con los vecinos desde hace m\u00e1s de 4 a\u00f1os en la Ciudad\u201d<\/em><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"449\" data-attachment-id=\"11298\" data-permalink=\"https:\/\/www.comuna13online.com.ar\/?attachment_id=11298\" data-orig-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b2.jpg\" data-orig-size=\"678,449\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"20200831b2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b2.jpg\" src=\"http:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b2.jpg\" alt=\"\" class=\"wp-image-11298\"\/><figcaption><span class=\"has-inline-color has-white-color\">.<\/span><\/figcaption><\/figure>\n\n\n\n<p>De las reuniones con los vecinos y vecinas surgi\u00f3 que el mensaje con mayor recordaci\u00f3n por parte del barrio era el altoparlante o meg\u00e1fono que desde el comienzo de la cuarentena circula diariamente en los barrios. Por eso, #Rescatate, incorpora a una de las voces m\u00e1s reconocidas del barrio: la del Padre Tonga, el querido y reconocido cura villero del barrio que invita a las vecinos y vecinos a: \u201cponerse el tapabocas, respetar el distanciamiento social, lavarse las manos y quedarse en casa\u201d. La campa\u00f1a, adem\u00e1s, incluye afiches de v\u00eda p\u00fablica, stickers, audios y flyers que se entregar\u00e1n en los comedores barriales y distintos comercios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"99\" data-permalink=\"https:\/\/www.comuna13online.com.ar\/?attachment_id=99\" data-orig-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line.jpg\" data-orig-size=\"678,1\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"line\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line.jpg\" src=\"http:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line.jpg\" alt=\"\" class=\"wp-image-99\" width=\"678\" height=\"1\" srcset=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line.jpg 678w, https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line-150x1.jpg 150w, https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line-326x1.jpg 326w, https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line-80x1.jpg 80w, https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2017\/12\/line-272x1.jpg 272w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"180\" data-attachment-id=\"8918\" data-permalink=\"https:\/\/www.comuna13online.com.ar\/?attachment_id=8918\" data-orig-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/04\/corona2.jpg\" data-orig-size=\"678,180\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"corona2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/04\/corona2.jpg\" src=\"http:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/04\/corona2.jpg\" alt=\"\" class=\"wp-image-8918\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">Una iniciativa lanzada en el marco de la pandemia del coronavirus por el Ministerio de Desarrollo Humano y H\u00e1bitat porte\u00f1o, impulsada por los vecinos del Barrio 15-Ciudad Oculta. El Ministerio <a class=\"mh-excerpt-more\" href=\"https:\/\/www.comuna13online.com.ar\/?p=11295\" title=\"#RESCATATE: la primera campa\u00f1a de concientizaci\u00f3n creada por los vecinos de un barrio popular\">[&#8230;]<\/a><\/div>\n","protected":false},"author":1,"featured_media":11299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[282],"tags":[271,250,34],"class_list":{"0":"post-11295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-desarrollo-social","8":"tag-coronavirus","9":"tag-h2","10":"tag-sociedad"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b.jpg","uagb_featured_image_src":{"full":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b.jpg",1030,438,false],"thumbnail":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-150x150.jpg",96,96,true],"medium":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-678x288.jpg",678,288,true],"medium_large":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-768x327.jpg",768,327,true],"large":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b.jpg",1030,438,false],"1536x1536":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b.jpg",1030,438,false],"2048x2048":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b.jpg",1030,438,false],"mh-magazine-slider":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-1030x438.jpg",1030,438,true],"mh-magazine-content":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-678x381.jpg",678,381,true],"mh-magazine-large":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-678x438.jpg",678,438,true],"mh-magazine-medium":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-326x245.jpg",326,245,true],"mh-magazine-small":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-80x60.jpg",80,60,true],"sow-carousel-default":["https:\/\/www.comuna13online.com.ar\/wp-content\/uploads\/2020\/08\/20200831b-272x182.jpg",272,182,true]},"uagb_author_info":{"display_name":"Comuna13","author_link":"https:\/\/www.comuna13online.com.ar\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Una iniciativa lanzada en el marco de la pandemia del coronavirus por el Ministerio de Desarrollo Humano y H\u00e1bitat porte\u00f1o, impulsada por los vecinos del Barrio 15-Ciudad Oculta. El Ministerio [...]","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/11295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11295"}],"version-history":[{"count":0,"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/11295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=\/wp\/v2\/media\/11299"}],"wp:attachment":[{"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comuna13online.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}